This 74 page publication is important in setting out and analysing a remarkable and disturbing consensus among young people as to how they are stereotyped by so many of the adults they come into contact with.
The report investigates the negative stereotyping of young people Ireland. On the basis of both domestic and international research it makes a number of recommendations to counter this negative stereotyping.
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As presented through extensive use of case studies, long quotes and thematic overviews of stereotyping, young people’s perspectives, comparative evidence and a case of the media in Ireland the report goes on to identify that while there are exceptions, the young people involved see their institutional relationships with adults as for the most part unequal, troubled and rooted in stereotypical ideas about their attributes and abilities. Particular mention in this regard was made of the media, the local community, schools, politicians, the Gardaí and security staff in shopping centres.
Inequality and the Stereotyping of Young People identifies significant barriers to equality for young people. A strategy to address these barriers is set out in ten recommendations at the end of the report.
While the report is investigative in nature it attempts to put the nature and impact of stereotyping into a theoretical context before presenting and analysing the empirical findings from the opinion-driven focus groups with young people.
The Dóchas Code of Conduct on Images and Messages offers a set of guiding principles that can assist organisations in their decision-making about which images and messages to choose in their communication while maintaining full respect for human dignity. The code has been written by Irish NGOs working in the areas of emergency relief, long term development and development education in 2006.